DESCONSTRUCTION OF A PHOTOSHOOT | SS'20

In collaboration with Central Saint Martins. Each video will focus on one element that’s evaluated before producing a fashion campaign. It will show two different approaches on each side of it. The left side is more conservative and restricted. The right side is free and more experimental.

London, United Kingdom. 2020.

Directed by Maco Diaz & Daniela Benaim
Creative Direction of the campaign: Daniela Benaim & Zofia Zwieglinska 
Starring: Ayesha Marr, Takuro, Jean Watt
DP: Silvana Trevale
Camera: Isaac Bell
Creative extras from CSM: Ottilie Landmark and Cvalda
Art Direction and Styling: Daniela Benaim
H&M: Stèfan Jemeel
Production: Alex Browning, Maurice Loach and Gail Mosley
Executive Producer: Bell January
Styling Assist: Cecilia Alba Luè
H&M Assist: Sarah Hamilton